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Memberships

The natural next step - after you've felt what this is.

Membership comparison
FeatureMost popularThe Primal$315per monthThe Nomad$375one monthThe Explorer$200per monthWeekend Warrior$120per monthKids’ Primal$125per monthDigital Studio$14per month
ClassesUnlimitedUnlimited8 a month4 a monthKids’ onlyOnline only
Sauna & cold plungeUnlimitedUnlimitedOn class daysOn class days - -
Gym accessYesYesOn class daysOn class days - -
Cowork & wifiYesYesOn class daysOn class days - -
Tea ceremonyIncludedIncluded - - - -
Online library - - - - - Everything
Commitment3 monthsNone3 months3 months3 monthsNone
Best forMaking it a habitVisitors & short staysTwice a weekOnce a weekAges 5–12Training anywhere
Sign upJoinJoinJoinJoinJoinStart free
Come try something new for 90 days

Four visits a week, ninety minutes at a time - six hours a week for twelve weeks. Give us an honest chance and see real change in your life.

Also with no commitment: a 1-hour sauna & plunge, a tea ceremony, or a single month on The Nomad.

Community partners

your membership
works elsewhere

We keep a small roster of studios and practitioners we actually send people to. Primal members get a standing discount at each.

Moss
Venice. Joint membership available, sold through Moss.
Primal members get 10% off Moss - and Moss members get 10% off here.
Summit
25% off for Primal members.
Details to come.
Why people join

The practice, and everything around it.

Consistency
The practice stops being a decision - it's just where your mornings happen.
Save time & money
Gym, yoga and sauna in one membership - three subscriptions replaced by one.
Amenities
Cafe, tea lounge, co-working and community events - the day doesn't end when class does.
Questions

Before you commit.

Can I try before joining?
Yes - that's what the two-week trial is for. Unlimited classes, sauna and cold plunge included. Most people join after it, but you're under no obligation.
Do I need experience?
No. Classes marked “Start here” assume none at all, and every class has a scaled version of whatever's being taught.
Can I freeze or cancel?
Memberships can be paused once, for up to 30 days, on a three-month contract. Ask at the front desk.
Is the sauna and cold plunge included?
Yes - with membership and with the two-week trial. Recovery is treated as part of the practice, not an upsell.
What if I travel a lot?
The Digital Studio covers you when you're away - live classes and the recorded library, from anywhere.
two ways to start

One hour a day, five days a week. That is genuinely all it takes to find out what your body is capable of. Or come for a single $40 day first - nobody minds which.

give us two weeks

two weeks unlimited

$69

Every class, the sauna, the cold plunge, for fourteen days. Long enough to stop thinking of it as a trial and start thinking of it as your week.

Not a single drop-in. A proper run at it.

start two weeks →
Online

Primal Online

free

Live-streamed classes and the full recorded library. Learn the practice from wherever you are, then come find us on the floor when you’re in town.

start free →